Website redesign combines updated branding with a vision for the future
After months of hard work, the Association’s Executive Committee relaunched ngama.org on October 27, 2020 with an all new user experience. Not only did the site receive a much needed facelift, but a comprehensive overhaul, from updated menus and cleaner navigation, to better interactivity and engagement. The new site makes it easier to find important updates and information and repositions NGAMA as a modern professional association that members and corporate partners are excited to be a part of.
NGAMA Marketing Director, Sarah Mavrelis, worked closely with the Association’s web administrator, 3 Media Web, to create the new website. A freelance graphic designer, Sarah built the new site off of the existing platform and donated her time and experience, saving the Association thousands of dollars in consulting, design and development costs. Sarah’s team included Association President, Amanda Tefft, who guided content messaging, incoming Executive Director, Matthew McKenna, who refocused the website’s purpose and user intent, and Membership Director, Landon Mavrelis, who provided content and user analysis.
The new site spotlights the accomplishments and ongoing work of the Association and its members. The new menu and content organization brings NGAMA’s mission and vision into sharper focus. And the new look modernizes the Association’s brand, matching the updated logo unveiled in 2018. Visitors to the revamped homepage are greeted by a user experience that highlights the Association’s adaptiveness, responsiveness and resourcefulness that will carry it into the coming years.
The redesign is only the first step of the site rebuild. Future planned upgrades include a streamlined dues paying process, a form for submitting member contact and other information updates, a customized corporate donor page for the Massachusetts National Guard Foundation, sponsor partnership opportunities and more.